Social Media

Social media has evolved dramatically over recent years into a vital space for commerce, with different platforms uniquely influencing consumer purchase behaviors. One standout performer in this realm is Snapchat, which, according to recent findings by eMarketer, has established itself as a leading platform for influencer-driven shopping. The app’s unique blend of ephemeral content and

Social media platforms are facing a critical junction where user expectations, data-driven decisions, and user experience intersect. The ongoing debate surrounding the creation of a following-only feed on apps like Instagram and Facebook highlights a fundamental tension between user preferences and the operational imperatives of these organizations. At the heart of this discussion is the

In a striking turn of events, Meta, the parent company of Facebook, received a hefty fine of 91 million euros ($101.5 million) from the European Union’s lead privacy regulator. The fine was imposed due to serious lapses in protecting user passwords, specifically the storing of certain passwords without proper encryption. This incident raises critical questions